VALUE-BASED FUNDRAISING
What we do
Our reason to be
There’s a donor in everyone. The willingness to donate is even greater than ever, although we don’t always know how to approach it effectively. At the same time the number of charities and social enterprises is growing. And it’s only possible to do great work with the right funds. WILL forms the bridge between donors and doers.
Our mission and vision
WILL brings social profit enterprises more income via gifts in wills and donations. This allows organisations to diversify their income and gather more revenue.
We strive for a world in which organisations can focus even better on their mission and vision.
Our core values
Conviction
Legacy fundraising is atypical: instant success isn’t possible. You have to be convinced of what you are doing and do it with all your heart. And the better you do this, the better the world you leave behind.
Expertise
Our team covers all aspects of fundraising communication: from strategy, copywriting & design right through to implementation and evaluation. We are also linked to Belgium’s market leader in fundraising.
Respect
We always put the values of the organisation we work for first. While absolutely making sure the donor who wishes to leave his/her legacy are respected.
Collaboration
Everyone in the organisation must work towards the same goal. Continuous consultation and trust are both fundamental. Only then can we develop a successful long-term vision concerning gifts in wills.
Our partners
About us
Melissa Legacy fundraising expert
But also: a vegetarian, non-native Brusseleir with a listening ear and almost always in a good mood.
Luk Legacy fundraising expert
But also: quiz fanatic, roots in the West, but resident in Antwerp, child of the ‘80s, father and someone who listens to Bowie and his wife.