It’s a beautiful day to start your legacy journey.

What we do

Our reason to be

There’s a donor in everyone. The willingness to donate is even greater than ever, although we don’t always know how to approach it effectively. At the same time the number of charities and social enterprises is growing. And it’s only possible to do great work with the right funds. WILL forms the bridge between donors and doers.

Our mission and vision

WILL brings social profit enterprises more income via gifts in wills and donations. This allows organisations to diversify their income and gather more revenue.

We strive for a world in which organisations can focus even better on their mission and vision.

Our core values

Conviction

Legacy fundraising is atypical: instant success isn’t possible. You have to be convinced of what you are doing and do it with all your heart. And the better you do this, the better the world you leave behind.

Expertise

Our team covers all aspects of fundraising communication: from strategy, copywriting & design right through to implementation and evaluation. We are also linked to Belgium’s market leader in fundraising.

Respect

We always put the values of the organisation we work for first. While absolutely making sure the donor who wishes to leave his/her legacy are respected.

Collaboration

Everyone in the organisation must work towards the same goal. Continuous consultation and trust are both fundamental. Only then can we develop a successful long-term vision concerning gifts in wills.

Our partners

About us

Lore

Lore Legacy fundraising expert

But also: flexitarian, loving godmother, Ghentian in heart and soul but originally from Bruges, GIF-communicator and has a laugh you can hear two floors away.

Luk

Luk Copywriter

But also: quiz fanatic, roots in the West, but resident in Antwerp, child of the ‘80s, father and someone who listens to Bowie and his wife.

Annelies

Annelies Graphic designer

But also: faster than the speed of light, Spotify adept, mildly misophonic, cross-border worker and always in for a coffee and a chat.

David

David Production manager

But also: dad of three daughters, always in a good mood, family chef with taste, ping-pong wonder and never says no to chocolate.